Grind Time: Melt enters Oahu food truck fray

Oct. 20, 2010 | 8 Comments


Photos by Jason Genegabus / jason@staradvertiser.com

Melt held its soft opening on Wednesday in Moiliili. The food truck will celebrate its grand opening at 11 a.m. Saturday in the parking lot of Fitted Hawaii on Kona Street.

BY JASON GENEGABUS / jason@staradvertiser.com

If you haven’t jumped aboard the food truck bandwagon yet, now is as good a time as ever to sample what’s available here in Honolulu.

On an island where lunchwagons and manapua trucks have been a staple for generations, the latest craze follows the lead of mainland U.S. cities like Los Angeles, San Francisco and New York City.

Local residents can now grind authentic, Mexican-style tacos or the newer, Korean-inspired tacos made famous by L.A.’s Kogi BBQ. And along with those portable steak plate operations you see all over, you can also buy a cup of coffee from a scantily-clad female without ever having to step foot inside a storefront.

Starting this weekend, three local food industry veterans launch Oahu’s latest food truck concept — Melt. Former Nobu executive chef Lindsey Ozawa partnered with Honolulu Weekly food editor Martha Cheng and V-Lounge pizzaiolo Alejandro “Aker” Briceno to open a truck that sells gourmet variations of the classic grilled cheese sandwich and old-fashioned patty melt.


Alejandro “Aker” Briceno outside the new food truck he’s launched with Lindsey Ozawa and Martha Cheng.

Friends and family were invited to a parking lot in Moiliili to sample Melt menu items, which include the Super Melt, made with gouda, gruyere and cheddar cheeses on fresh sourdough bread, and the Bacon Melt, made with gruyere cheese and bacon, topped with onions and apple sage jam and served on fresh wheat bread.


Ozawa shows off the Super Melt, made with three different cheeses and served on fresh sourdough bread.

For the more adventurous, order the Melt of Shame — a quarter-pound beef patty served between two grilled cheese sandwiches. Also on the menu: pickled vegetables and a soup of the day (the soft opening featured tomato soup). And don’t leave without picking up a slush, which are made with fruit hand-selected by Briceno and made fresh daily.


Briceno models the limited edition Fitted x Melt T-shirt that will be on sale during Melt’s grand opening in the parking lot of Fitted Hawaii on Kona Street.

Saturday’s grand opening kicks off at 11 a.m. at Fitted Hawaii on Kona Street, located on the mauka side of Ala Moana Center near the city bus depot, and will last until the food runs out. To commemorate the new food truck, Fitted has printed a limited quantity of Fitted x Melt T-shirts that will be sold for $25 (included in the price is a complimentary Super Melt).

Future locations are yet to be determined, but expect to see Melt on a regular basis. The best way to find out where the truck will be? Follow them on Twitter at @MeltHNL.

  • yum-yum mctaintstain

    these are some really handsome men…

  • Maria Zamora

    Bravo Alejandro, mucho éxito en esta empresa, Dios te bendiga, Maria Inés

  • nelson briceño

    buenicimos y esperando mi camisa para echarmelas

  • http://twitter.com/streetgrindz PoneLoke

    Hi Jason! Great write up on Hawaii’s two newest food trucks to join the street food movement. I really enjoyed your article about Melt.

    @NonStopMari and I (@streetgrindz) went to support @MeltHNL’s launch yesterday. My favorite sandwich was the Pear Melt. This sandwich was reminiscent of a delicious slice of pizza. Between two slices of rye bread was gouda cheese melted to a nice a gooey texture, the harissa added the ‘hint’ of pizza flavor without too much spice (thankfully) add a few slices of pear and I now may become a grilled cheese fan! The grilled cheese wonder mobile is also making homemade slushies. Yesterday the Slush Du Jour was Plantation Iced Tea, perfectly refreshing on a Hot Honolulu day.

    As for @EatGogi, I can’t get enough of his Kim Chee Fries loaded with pickled garlic and gogi (spicy koren pork). His tacos are great and at $2 a pop it’s not a bad deal!! Um, and I have to add my 5 year old’s favorite which Jimmy (Gogi truck owner) dished up special for him… no spice, Korean chicken sliders. My son ate it so fast and was ready for more before I could even take my first bite of tacos!!! LOL

    The food truck movement has definitely hit Honolulu and I can’t wait for what is about to ‘roll out’ next.

  • http://twitter.com/maoorganicfarms MA’O Organic Farms

    On Saturday the Melt of Shame traveled 35 miles to Wai`anae, divided in 4, shared by 4 farmers, fantastic

  • Jae

    Where do I gind this guy?

    As for @EatGogi, I can’t get enough of his Kim Chee Fries loaded with pickled garlic and gogi (spicy koren pork). His tacos are great and at $2 a pop it’s not a bad deal!! Um, and I have to add my 5 year old’s favorite which Jimmy (Gogi truck owner) dished up special for him… no spice, Korean chicken sliders. My son ate it so fast and was ready for more before I could even take my first bite of tacos!!! LOL

  • Jae

    Where do I gind this guy?

    As for @EatGogi, I can’t get enough of his Kim Chee Fries loaded with pickled garlic and gogi (spicy koren pork). His tacos are great and at $2 a pop it’s not a bad deal!! Um, and I have to add my 5 year old’s favorite which Jimmy (Gogi truck owner) dished up special for him… no spice, Korean chicken sliders. My son ate it so fast and was ready for more before I could even take my first bite of tacos!!! LOL

  • Will3468

    Where are these Food trucks located ??? need a daily map