In the Mix: Linkin Park partners with Hard Rock
BY JASON GENEGABUS / firstname.lastname@example.org
In an effort to raise awareness — and money — for more than one billion people without access to electricity, rock band Linkin Park’s non-profit organization Music for Relief has partnered with Hard Rock Cafe and the global restaurant chain’s Power the World initiative.
To help generate funds, the Grammy Award-winning group is the latest to be featured in Hard Rock’s “Signature Series Lineup,” which resulted in the limited-edition “Linkin Park Signature Series: Edition 31” T-shirt.
Linkin Park’s Mike Shinoda and Chester Bennington helped unveil the new shirts, available exclusively at select Hard Rock restaurants worldwide, at Hard Rock Cafe Tokyo Roppongi on Aug. 9.
“The most exciting part of our partnership with Hard Rock is that it helps people,” said Shinoda, who created the design used on the shirts. “There are people in the world who cook dinner over fires and people who have to perform emergency surgery at night via candlelight.
“The proceeds of this shirt will buy clean-energy cook stoves for families who only have access to dirty cooking materials which are bad for the environment and bad for their health. It will buy ‘solar suitcases’ to power things like hospital lights and medical devices in remote areas of the world without energy access.
“By dedicating funds to Music for Relief, this Hard Rock T-shirt project promotes sustainable energy awareness and helps people who need it.”
Linkin Park’s “Signature Series” shirts feature an updated version of the band’s iconic logo, with signatures of each member of the band printed on the back with a city-specific Hard Rock logo. Priced at $26 each, 15 percent of each sale will be donated to Music for Relief.
The shirts — black for men and purple for women — are now on sale at Hard Rock Cafe’s Waikiki restaurant and online at www.hardrock.com.
Jason Genegabus is Entertainment Editor/Online at the Honolulu Star-Advertiser and has covered the local nightlife, music, bar and entertainment scenes since 2001. Contact him via email at email@example.com.