Freestyle: Best Coast helps welcome H&M

Mar. 21, 2014 | 0 Comments

Bobb Bruno and Bethany Cosentino are Best Coast, an L.A. buzz band appearing for H&M's opening in Hawaii. (Courtesy photo)

Bobb Bruno and Bethany Cosentino are Best Coast, an L.A. buzz band appearing for H&M’s opening in Hawaii. (Courtesy photo)

BY ELIZABETH KIESZKOWSKI / ekieszkowski@staradvertiser.com

When you think about it, Best Coast is a great match for H&M, the fantastically popular Swedish clothing company that caters to fashionable but thrifty men and women. The retailer appeals to people who are youthful, stylish and worldly — and yep, so does the duo, fronted by Bethany Cosentino, a woman who handily blends reassuring pop sensibility with unsettling emotional depth.

H&M VIP OPENING PARTY

With special guest Best Coast

» Where: Waikiki Business Plaza, 2270 Kalakaua Ave.
» When: 6:30 to 9:30 p.m. Wednesday
» Cost: Invitation only
» Note: Win two tickets to the VIP Opening Party by posting a Twitter update with the hashtag #BestCoastinHawaii and sharing why you love Best Coast (see below)

Best Coast makes a special appearance in Honolulu at H&M’s grand opening celebration for its first location in Hawaii on Wednesday. The invite-only event will announce the arrival of Hawaii’s flagship H&M in the Waikiki Business Plaza, with three hours of food and drink, a store preview, and best of all, music from this captivating buzz band. And we’ve got invites to give away!

The band, with core duo Cosentino and guitarist/songwriting partner Bobb Bruno, both of Southern California, was invited in large part for its sunny, oceanfront vibe.

There’s even a Hawaiian feel (by way of Martin Denny and 50 years of rock interpretations) to certain songs, including “Dreaming My Life Away” from the duo’s 2012 album, “The Only Place.” And listening to Best Coast will certainly make you think of West Coast bands from the Beach Boys to Mazzy Star — with reverb-soaked guitars keeping things tough while heartfelt lyrics are delivered in Cosentino’s clear-voiced, girlish soprano.

I’ve been listening to Best Coast almost non-stop for the past few days, since I got word of the concert. That’s not really by choice; the music has worked its way into my brain and I can’t stop wanting to hear it.

The songs win me over for their shimmy-inducing energy and for mindful twists on youthful love and longing, with Cosentino singing lyrics such as, “My heart is open / Like a door / But I don’t trust you / Like before…”

CAN YOU RELATE? Would you like to attend? Can you party in Waikiki with the Pulse from 6:30 to 9:30 p.m. Wednesday? If so, share your love on Twitter using the hashtag #BestCoastinHawaii by noon on Monday. We’ll select five winners from the hashtagged posts, who will each receive a pair of tickets to the party.

Invited guests will be the first to preview and shop at the store, which has been designed to have a “surfer hangout” feel. Partygoers will also be among the first to see the new H&M store’s commissioned work by local surf photographers Mike Coots, Sarah Lee and Zak Noyle in an installation commemorating Hawaii’s local culture.

Joining H&M in the celebration: AccesSurf, a non-profit providing surf instruction, therapeutic programs and assistance with access to the beach and ocean for people with disabilities, and their families. H&M is donating a grant to AccsSurf in support of its programs.

The store opens to the public on Thursday.
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Elizabeth Kieszkowski is editor of TGIF, the Honolulu Star-Advertiser’s weekly arts and entertainment section. Reach her via email at ekieszkowski@staradvertiser.com or follow her on Twitter.

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