SuperCity: Sound investments at eleven44

Mar. 26, 2014 | 0 Comments

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BY CHRISTA WITTMIER / Special to the Star-Advertiser

Have a drink at Bevy any given weekend and you might notice something different there than most neighborhood bars: the music.

0325 eleven44

PARTY AFTER ART

Presented by Foundation

» Where: eleven44, 1144 Bethel St.
» When: 9 p.m. Friday
» Cost: Free
» Info: Facebook.com/eleven44hawaii

Owners Christian Self and Timo Lee both come from a heightened state of awareness when it comes to their musical tastes. From experimental rock to indie and all forms of disco, house and tech-house, they have an ear for the eclectic and have many friends who are on the same level. Kevin Koga, Roger Bong, Ramyt Islam, Jimmy Lee and many others come in and show people what music is all about. This grows the vibe even stronger and is a way to bring the family closer. It is not dissimilar to the regulars thirtyninehotel brought together for its Space Truckin parties.

Jimmy and Ramyt made a breakthrough this past First Friday at new Bethel Street nightclub and lounge eleven44. They didn’t compromise their music programming even a little bit and played house music all night to a packed room of people beyond their own circle of friends. The crowd was totally in to it and stayed until the very end, applauding the DJs when the lights came on, a la Shake & Pop back in the day.

Not playing mainstream music is a bit risky, especially on a First Friday, but the guys managed to make a connection with the audience that night and were beaming from ear to ear when they told me about it. They’ll be back at eleven44 this weekend to kick off another new monthly event, Party After Art. Ramyt and Jimmy will host a new party to follow ARTafterDARK at the Honolulu Museum of Art with their friends and rotating resident DJs Higher Concept, Patrick Park and Zilla.

DJ Jimmy Lee

Promoter/DJ Jimmy Lee plays at the new eleven44 every last Friday and First Friday. (Courtesy photo)

The format?

“Electronic music that is not EDM,” said Lee.

Another major component for eleven44 and Party After Art is the venue’s sound system.

“The fact that Dave Stewart said to us when he was building the club, ‘I want the best sound system in downtown,’ got us really excited about the project,” Lee said. “Sound is such a key element for a dance club. Clean, crisp sound is so important and people will notice the difference as soon as they hear it.”

Working with Kevin Sanada (SPELLS), Ramyt (Foundation) and Chris Chartier (Asylum), Lee researched and installed a D&B Audiotechnik system in the new club. This is the same system used in Womb in Tokyo, Pacha Ibiza, the Belasco Theater in Los Angeles (ranked one of the top 10 club sound systems in the country by Beatport) and a variety of other clubs around the world.

While the system is about 90 percent complete, you can already hear the difference. An upgrade to the DJ monitors, proper positioning of the main speakers and installation in the lounge area will make the system complete.

There’s no cover for Friday’s party, so go check it out for yourself and hear the difference.
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Christa Wittmier has chronicled Honolulu nightlife since 2004. She is senior marketing director at Young’s Market Co. of Hawaii and executive director of music for POW! WOW! Hawaii, and also helps promote the popular “Bacardi Pool Party” on Oahu. Contact her via e-mail or follow her on Twitter.

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