Fashion Tribe: 24 Karats Surf launches cafe

Apr. 30, 2014 | 0 Comments

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24 Karats Surf has reopened its Waikiki flagship boutique with a new in-store café. — 24 Karats Surf photo

24 Karats Surf has reopened its Waikiki flagship boutique with a new in-store cafe. (Courtesy 24 Karats Surf)

BY NADINE KAM / nkam@staradvertiser.com

The beach style boutique 24 Karats Surf hosted a grand reopening celebration April 25 to mark the debut of its new in-store cafe.

The beach shack-styled cafe at the front of the beach cottage-inspired boutique adds to its leisure vibe, with a simple menu of iced ($3.50) or hot Waialua Coffee ($3) available to shoppers, who can sip and relax while browsing the store’s collection of T-shirts, shorts, hoodies and other casual apparel.

Customers can also purchase pancake mix and packaged coffee at the café counter, and more collaborative food products will be available later this year.

The Japan-based 24 Karats Surf opened in 2010, specializing in casual apparel inspired by 1970s American culture, which has won the brand a celebrity following in Japan.

It's not a store opening anymore unless guests are carrying the latest accessory. From left, Brittany Kevan with Gigabyte, Kristen Nemoto and Kaitlyn Murphy with Lulu.

It’s not a store opening anymore unless guests are carrying the latest accessory. From left, Brittany Kevan with Gigabyte, Kristen Nemoto and Kaitlyn Murphy with Lulu. (Star-Advertiser photo by Nadine Kam)

24karats

Erika Tateoka, left, and Ayako Tanaka were among the guests.

Erika Tateoka, left, and Ayako Tanaka were among the guests. (Star-Advertiser photo by Nadine Kam)

Surf-themed T-shirts.

Surf-themed T-shirts. (Star-Advertiser photo by Nadine Kam)

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24 Karats Surf logo cookie.

24 Karats Surf logo cookie. (Star-Advertiser photo by Nadine Kam)



The grand opening event was catered by Taormina. Guests examine dishes that included prosciutto and melon.

The grand opening event was catered by Taormina. Guests examine dishes that included prosciutto and melon. (Star-Advertiser photo by Nadine Kam)



Crab claws topped a dish of pasta

Crab claws topped a dish of pasta. (Star-Advertiser photo by Nadine Kam)



Mini dessert offerings included tiramisu from Taormina.

Mini dessert offerings included tiramisu from Taormina. (Star-Advertiser photo by Nadine Kam)

24 Karats Surf is at 280 Beach Walk Ave. and is open from 11 a.m. to 10 p.m. daily. Call (808) 924-0024.
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Nadine Kam is Style Editor and staff restaurant critic at the Honolulu Star-Advertiser; her coverage appears in print on Wednesdays and Thursdays. Contact her via email at nkam@staradvertiser.com and follow her on Twitter, Instragram and Rebel Mouse.

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