In the Mix: HTA launches statewide concert series

May. 23, 2014 | 0 Comments

BY JASON GENEGABUS / jason@staradvertiser.com

Give credit to the Hawai’i Tourism Authority for jumping on the Mele Mei bandwagon and deciding to launch a new concert series the same weekend as the annual Na Hoku Hanohano Awards.

STAR-ADVERTISER / 2013MAUI'S WILLIE K WILL MAKE A RARE OAHU CONCERT APPEARANCE AT THE HAWAI'I CONVENTION CENTER ON SUNDAY.

STAR-ADVERTISER / 2013

MAUI’S WILLIE K WILL MAKE A RARE OAHU CONCERT APPEARANCE AT THE HAWAI’I CONVENTION CENTER ON SUNDAY.

For the uninitiated, Mele Mei is a month-long series of concerts, workshops and other events that culminate with the Hokus on Saturday. It’s a great way for Hawaii’s music industry to connect with fans — both local and around the world — by creating a full complement of activities to raise the profile of the Hokus and transform it into the type of destination event that visitors can plan entire trips around.

Of course, the HTA saw what was going on and wisely decided to jump into the fray. Sunset Mele on the Roof — Mahalo from HTA is first-ever Hawaiian music rooftop concert at the Hawai‘i Convention Center and will take place from 4 to 8 p.m. Sunday, just hours after the Hokus wrap up in nearby ballrooms on Saturday night.

Maui’s Willie K will headline the inaugural concert in the new Hawaiian Music Concert Series Program, a statewide initiative to share Hawaiian music and dancing with the general public. The HTA partnered with local marketing consultants the Kālaimoku Group to produce and promote the performances.

“Hawaiian music and dance is part of our unique culture and heritage that sets us apart from other destinations,” HTA president and CEO Mike McCartney said in a news release. “The HTA is committed to perpetuating and promoting our people, place and culture, and this Hawaiian Music Concert Series offers an opportunity to support local artists and provide enjoyable experiences for our residents and visitors.”

Willie K will be joined on Sunday by 2014 Merrie Monarch Miss Aloha Hula Ke‘alohilani Serrao and Kumu Hula Tracie and Keawe Lopes’ Hālau Ka Lā ‘Ōnohi Mai o Ha‘eha‘e.

Admission to the concert is free. Call (808) 286-3816 for more information.
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Jason Genegabus is Entertainment Editor/Online at the Honolulu Star-Advertiser and has covered the local nightlife, music, bar and entertainment scenes since 2001. Contact him via email at jason@staradvertiser.com and follow him on Twitter and Google+.

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