Take a Bite: BRUG celebrates anniversary

Jun. 28, 2014 | 0 Comments

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BY NADINE KAM / nkam@staradvertiser.com

BRUG Bakery is celebrating its first anniversary at Shirokiya, Ala Moana Center, from July 3 through 31, with a variety of events, new products, prizes and giveaways.

 THE FIRST 1,000 CUSTOMERS TO PURCHASE FOUR BREADS OR PASTRIES ON ANNIVERSARY DAY WILL RECEIVE A COMPLIMENTARY BRUG COOLER BAG.

PHOTOS COURTESY BRUG BAKERY

THE FIRST 1,000 CUSTOMERS TO PURCHASE FOUR BREADS OR PASTRIES ON THURSDAY WILL RECEIVE A COMPLIMENTARY BRUG COOLER BAG.

Beginning at 8 a.m. Thursday, the first 1,000 customers who purchase four breads or pastries will receive a complimentary BRUG cooler bag. The insulated six-pack cooler bag will keep your drinks cold and is the perfect size for packing your daily lunch or summer snacks.

Purchase $100 in breads or pastries July 3 through 31, and you may also receive a limited edition car sun shade to keep your car interior cool, while supplies last. Only 100 shades are available.

New products being introduced this month include layer sandwiches, fruit and cream sandwiches popular in Japan, and a new tomato bread that will be available for a limited time. And all month long, BRUG will be offering some of its most popular breads and pastries for $1, available at a $1 table.

The bakery, based in Sapporo, Hokkaido, was founded by Katsuhide Takemura in 1977, based on his philosophy of serving additive-free, low-calorie and high-quality breads. Takemura now has five stores in Sapporo, and the Shirokiya store is his first outside of Japan. It opened July 3 last year. His next location will open in Malaysia in fall.

You can also enter to win free BRUG pastries for a year by “Liking” BRUG Bakery Hawaii on Facebook and sending a brief “Happy 1st Birthday” message anytime between July 3 and 31. The grand prize will be in the form of 12 $20 gift certificates. Second place will receive two $20 gift certificates, and third place will win one $20 gift certificate. (If you already “Liked” BRUG, send a birthday message to enter.) Winners will be notified on Aug. 1.

BRUG COURTESY PHOTOSBRUG'S SIGNATURE BREAD.

BRUG’S SIGNATURE BREAD.

BRUG will also launch a program in support of the local nonprofits by donating pastries to one nonprofit organization each month. In celebration of the first anniversary, BRUG’s first recipients will be HUGS, Kapiolani Medical Center for Women & Children, Ronald McDonald House Hawaii, and Shriners Hospital for Children. Organizations may apply for consideration by emailing their request to brugcommunity@gmail.com.

In addition to these 1st anniversary events, BRUG also offers specials throughout the year, including:

Morning Coffee: Enjoy a 12-ounce cup of coffee for $1 between 8 and 10 a.m. every morning, with the purchase of any two breads or pastries.

Evening Set: Purchase two breads or pastries, and receive a free cup of homemade soup, between 6:30 and 9 p.m. Mondays to Saturdays.

BRUG IS MARKING ITS FIRST ANNIVERSARY AT SHIROKIYA AFTER WINNING FANS OVER WITH ITS JAPAN-MEETS-GERMANY BREADS AND ROLLS, INCLUDING THIS BEST-SELLING SAUSAGE ROLL.

BRUG IS MARKING ITS FIRST ANNIVERSARY AT SHIROKIYA AFTER WINNING FANS OVER WITH ITS JAPAN-MEETS-GERMANY BREADS AND ROLLS, INCLUDING THIS BEST-SELLING SAUSAGE ROLL.

Daily Theme: A “daily theme” table near the bakery entrance features breads and pastries that include the daily theme ingredient, as follows:

» Monday: Changes seasonally
» Tuesday: Changes seasonally
» Wednesday: Raisin
» Thursday: Chocolate
» Friday: Curry
» Saturday: Cream Cheese
» Sunday: Fruit

Baker’s Dozen Special: Purchase one dozen pastries anytime, and get one pastry free.

BRUG is open from 8 a.m. to 9 p.m. Mondays through Saturdays and 8 a.m. to 7 p.m. Sundays. Call (808) 973-9111
, or follow the bakery on Facebook and Instagram.
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Nadine Kam is Style Editor and staff restaurant critic at the Honolulu Star-Advertiser; her coverage in print on Wednesdays and Thursdays. Contact her via email at nkam@staradvertiser.com and follow her onTwitter, Instagram and Rebel Mouse.

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