Fashion Tribe: LeSportsac x tokidoki draws fans
BY NADINE KAM / email@example.com
Success hasn’t spoiled Simone Legno. The tokidoki creator and creative director returned to Honolulu to celebrate the LeSportsac x tokidoki collaboration marking LeSportsac’s 40th anniversary, and remains as humble and personable as he was on his last visit to the Ala Moana store in 2007, where he signed autographs and posed for pictures for fans for six and a half hours.
This time was no different, though, with organizers anticipating a huge crowd for the anniversary release. A wristband system was implemented at LeSportsac stores in Waikiki on Friday and Ala Moana on Saturday to maintain order and prevent people from being disappointed if time ran out.
More than 200 fans started lining up at about 7 a.m. Saturday for the signing that began at 2 p.m. and ended at 6:30 p.m. Hundreds of others milled around the store, hoping for a glimpse of the artist and scooping up the collaboration bags bearing tokidoki’s newest character, Palette, a leopard that changes her spots with her moods. In the video below, Legno talks about the inspirations for his prints and Palette.
According to LeSportsac buyer Edna Hechtman, “many fans commented that it was handled very well, organized and pleasant. They had shown so much compassion for Simone drawing for hours to accommodate each fan’s request for their favorite character. It was nice to hear that the fans were so happy Simone was here and that they didn’t mind standing in line to meet him.”
Naturally, Legno always travels with a sketchbook, and his trips to Hawaii have fueled his imagination. Those images will soon see the light of day. At a press event preceding Saturday’s public event, LeSportsac reps and Legno also dropped hints about a Hawaii collaboration tentatively set to arrive this fall. Stay tuned.
In the meantime, visit the tokidoki blog for videos of Palette as she explores tokidoki-land. There are seven animations that will be released a week at a time, on Mondays. The first three are posted.
Nadine Kam is Style Editor and staff restaurant critic at the Honolulu Star-Advertiser; her coverage appears in print on Wednesdays and Thursdays. Contact her via email at firstname.lastname@example.org and follow her on Twitter, Instagram and Rebel Mouse.