Fashion Tribe: LeSportsac x tokidoki draws fans

Aug. 20, 2014 | 0 Comments

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Simone Legno, left, with LeSportsac director of sales Cindy Eastman, and Waikiki Trader president and CEO James Geiger, who brought LeSportsac to Hawaii.

NADINE KAM / nkam@staradvertiser.com

Simone Legno, left, with LeSportsac director of sales Cindy Eastman, and Waikiki Trader president and CEO James Geiger, who brought LeSportsac to Hawaii.

BY NADINE KAM / nkam@staradvertiser.com

Success hasn’t spoiled Simone Legno. The tokidoki creator and creative director returned to Honolulu to celebrate the LeSportsac x tokidoki collaboration marking LeSportsac’s 40th anniversary, and remains as humble and personable as he was on his last visit to the Ala Moana store in 2007, where he signed autographs and posed for pictures for fans for six and a half hours.

PHOTOS BY NADINE KAM / nkam@staradvertiser.comIt was all color, Kawaii, sweetness and lollipops as LeSportsac welcomed tokidoki creator Simone Legno to the Ala Moana Center store in celebration of the LeSportsac X tokidoki collaboration.

NADINE KAM / nkam@staradvertiser.com

It was all color, Kawaii, sweetness and lollipops as LeSportsac welcomed tokidoki creator Simone Legno to the Ala Moana Center store on Saturday in celebration of the LeSportsac x tokidoki collaboration.

This time was no different, though, with organizers anticipating a huge crowd for the anniversary release. A wristband system was implemented at LeSportsac stores in Waikiki on Friday and Ala Moana on Saturday to maintain order and prevent people from being disappointed if time ran out.

More than 200 fans started lining up at about 7 a.m. Saturday for the signing that began at 2 p.m. and ended at 6:30 p.m. Hundreds of others milled around the store, hoping for a glimpse of the artist and scooping up the collaboration bags bearing tokidoki’s newest character, Palette, a leopard that changes her spots with her moods. In the video below, Legno talks about the inspirations for his prints and Palette.

PHOTOS BY EDNA HECHTMAN / lesportsacOne fan came dressed like one of tokidoki's City Girls.

COURTESY EDNA HECHTMAN / LESPORTSAC

One fan came dressed like one of tokidoki’s City Girls.

Palette and the prints she inspired.

NADINE KAM / nkam@staradvertiser.com

Palette and the prints she inspired.

Lena Strong-Morris shows Simone Legno's signature and illustration inside her new LeSportsac X tokidoki Palette backpack.

NADINE KAM / nkam@staradvertiser.com

Lena Strong-Morris shows Simone Legno’s signature and illustration inside her new LeSportsac X tokidoki Palette backpack.

According to LeSportsac buyer Edna Hechtman, “many fans commented that it was handled very well, organized and pleasant. They had shown so much compassion for Simone drawing for hours to accommodate each fan’s request for their favorite character. It was nice to hear that the fans were so happy Simone was here and that they didn’t mind standing in line to meet him.”

Naturally, Legno always travels with a sketchbook, and his trips to Hawaii have fueled his imagination. Those images will soon see the light of day. At a press event preceding Saturday’s public event, LeSportsac reps and Legno also dropped hints about a Hawaii collaboration tentatively set to arrive this fall. Stay tuned.

In the meantime, visit the tokidoki blog for videos of Palette as she explores tokidoki-land. There are seven animations that will be released a week at a time, on Mondays. The first three are posted.
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Nadine Kam is Style Editor and staff restaurant critic at the Honolulu Star-Advertiser; her coverage appears in print on Wednesdays and Thursdays. Contact her via email at nkam@staradvertiser.com and follow her on Twitter, Instagram and Rebel Mouse.

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