SuperCity: Threadz makes Kakaako debut
BY CHRISTA WITTMIER / Special to the Star-Advertiser
The other day I realized my birthday falls on a Sunday in 2014. Talk about a celebration’s wet blanket.
The highlight of my year used to be when it ended and it was time to round up the best things from that year and plan an epic celebration for everyone.
Presented by Street Grindz
Now it’s on a Sunday?!? That’s just plain torture. I don’t know about you guys, but Sunday is usually the only day I have left in a week to recharge. I don’t always get my Sundays, but when I do it’s downright sacred.
Unless I pick a weekend date and just do the celebration on a non-birthday day it’s pretty much over — for the next six years.
I’ll let you know what I decide.
Looking at the same warehouse I did a huge party at in 2011, I can’t believe how much time has passed. Those days were so different; I can’t believe it’s only been three years.
There have been lots of changes in Kakaako since then, but that warehouse is still there and every time I’m in there for Honolulu Night Market (or any other event) I’m still reminded of one of my favorite birthday celebrations ever. I think about all the artists who happily spent hours and hours painting the walls, my colleagues who feely donated their time and all the people who came to support an organization I was very passionate about. Everyone worked so hard for something bigger than all of us. It was such a golden era to me.
This weekend the same warehouse will host a new event, one I see as very beneficial for Hawaii’s streetwear industry and the upcoming holiday season.
Hawaii’s creative talent is incredibly strong when it comes to one-of-a-kind designs and limited edition runs in an otherwise saturated clothing market. The inspiration artists here are working with is so classically beautiful.
Take that and include any local reference only someone from Hawaii would understand and they also become a hit around the world.
Produced by urban block party promoters Street Grindz, this weekend’s Threadz will have occupy warehouses at 445 and 449 Cooke Street; the same ones used for Night Market.
More than two dozen vendors will take part this weekend, including Red Label Clothing, HILIFE, Butigroove, The Firm HNL and Kane Clothing. One of the more interesting vendors is longtime underground music and art co-op Lightsleepers. They will have local artists on hand to customize items purchased at the event. Imagine sending your friends and family who have transplanted to another metro a customized hat by Remi Mead or the Beaksta!
“Lots of people in Hawaii spend their money on mainland streetwear brands,” said Street Grindz’s Shawn “Doc Rock” Boyd via email. “Threadz is our way of giving back to some of the oldest and most successful brands in Hawaii.
“At the same time, we want to create opportunity for up-and-coming brands and provide them with an event where they can be successful.”
The event will feature both mens and womens items, but Street Grindz founder Poni Askew wanted to make sure everyone knew about the mens offerings as Night Market is sometimes incorrectly perceived as a more female-oriented event. Shopping isn’t always for women.
Gifts are best when they are one-of-a-kind. Supporting local businesses and the greater community should be the only way we shop.
Christa Wittmier has chronicled Honolulu nightlife since 2004. She is senior marketing director at Young’s Market Co. of Hawaii and executive director of music for Pow! Wow! Hawaii, and also helps promote the popular Bacardi Pool Party on Oahu. Contact her via e-mail or follow her on Twitter.