Food La La: Living the Jugo Life

Feb. 24, 2015 | 0 Comments

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BY LINDSEY MURAOKA / Special to the Star-Advertiser

I recently checked out Jugo Life at 2463 South King St. Jugo (pronounced Hugo) means “Juice” in Spanish. Tommy Oh started the juicery about a year ago after he learned about the benefits of juicing from his brothers.

“Juicing has been really popular on the mainland for a while now, and I wanted to bring it to Hawaii and make it convenient and easy for people who don’t have time to do it themselves” said Oh.

When Oh launched his business he didn’t have an actual storefront, so customers would place their orders online and Oh and his business partners would meet with customers to deliver their juice.

“We had such a huge demand that we were finally able to open up a store last month,” said Oh. “No more random parking lot deliveries.”

From left to right: Tommy Oh, Ashley Klein, Justin Saniatan and John Cho.

(From left to right: Tommy Oh, Ashley Klein, Justin Saniatan, and John Cho)

“Our juices are 100 percent raw and cold pressed. They are made fresh daily and must be consumed within 72 hours” said Oh. “We try to use only organic ingredients and locally grown as much as possible.”

Even though it’s juice, I learned that you have to actually chew while you drink. It helps to release enzymes in your body for better nutrient absorption and digestion.  

“You can either drink one bottle of green juice or eat five salads in order to get your daily intake of greens,” said Oh. That’s good news for me because I’m not a big fan of salads as a meal, so I think a juice is a great alternative on days I’m feeling like I need to eat something healthy and cleansing.

Jugo Life has 12 different kinds of juice to choose from with names like Happiness and Wellness. Oh chose to name his juices with positive words after hearing about a study of the energy of words on frozen water crystals. It showed how frozen water turned into beautiful crystals after receiving positive reinforcement, while water that received negative words and music with negative lyrics turned into disfigured and misshaped crystals. (More details here.)

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The two most popular juices are Love and Greatness. Love ($9) is my personal favorite and I think is the most powerful positive word. It must be because of the combination of the name, the pretty pink color and the taste that makes me love it. Love contains watermelon, pineapple, strawberry, fennel and lemon. It has the perfect amount of sweetness and the lemon balances out the watermelon and pineapple nicely. Greatness ($9) has a nice blend of kale, celery, cucumber, apple, spinach, cilantro, pear, mint and lemon.

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I also liked Truth, which contains beet, carrot, apple, blueberry, cilantro and turmeric. It has an elegant and rich flavor with a creamier texture compared to Love.

If you want a green juice that tastes very healthy, I recommend Wellness. It has swiss chard, bok choy, apple, green leaf lettuce, bell pepper, goji berry and lime. It tastes like you’re drinking a liquid salad. (By the way, Jugo lets you sample some of their juices before you purchase, so you don’t have to worry about getting one that you don’t like.)

My favorite green juice, however, is Bold. It has a spicy and refreshing kick to it with pineapple, bell pepper, apple, cucumber, cilantro, jalapeño, and lime. I would keep going back just to drink this one, as well as Love.

If you’re looking to do a juice cleanse, Jugo offers one-day and three-day options with six juices a day. Juice cleanses are a good way to boost your metabolism, clean out your digestive system and promote overall good health.

Jugo also has a selection of delicious vegan desserts. The Mix Berry Cheesecake ($5.50) is creamy just like a real cheesecake, but made with cashews instead of dairy.

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The Raw Chocolate Cheesecake ($6) is great for people who have a weakness for anything chocolate (like me!) but are looking for something healthier. It’s made with dark and decadent cacao and maple syrup.

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Speaking of desserts, Jugo Life recently started a popup collaboration in their shop with Jess Da Best Acai Bowls. She is located in Kapolei, so this is a great opportunity for townies to try her popular bowls covered with tons of fruits and giant scoops of cookie dough! Follow Jugo Life on Instagram to find out when their next popup is!

Jugo life is open from 9 a.m. to 8 p.m. Tuesdays through Fridays, 10 a.m. to 6 p.m. Saturdays and 10 a.m. to 4 p.m. Sundays. Visit http://drinkjugolife.com for more info.
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Lindsey Muraoka blogs about food and drink for the Pulse. Contact her on Twitter or via email at foodlalablog@gmail.com.

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