Crowe addresses ‘Aloha’ controversy
BY ED RAMPELL / Special to the Star-Advertiser
LOS ANGELES — “Aloha” writer-director Cameron Crowe made a surprise appearance at an advance screening of his new film Tuesday in Los Angeles, calling it his “love letter to Hawaii.”
The romantic comedy starring Bradley Cooper, Emma Stone and Rachel McAdams, and featuring Native Hawaiian sovereignty activist Dennis “Bumpy” Kanahele, has met with considerable controversy even before its release Friday.
Some Native Hawaiians, including Hawaii State Film Commissioner Donne Dawson, slammed the film for its title, saying “aloha” has a deep spiritual meaning and the movie’s use of it perpetuates misrepresentations of Hawaiian culture. Additionally, the Media Action Network for Asian Americans complained about the dearth of Asians and Pacific Islanders in the story about a celebrated military contractor who returns to Hawaii and reconnects with a former love while unexpectedly falling for his Air Force escort.
Local concerns about the use of “aloha” have gone national, with panelists on Fox News’ “The Five” discussing the controversy Wednesday.
The film’s studio, Sony Pictures Entertainment, released a statement Tuesday saying “Aloha” “respectfully showcases the spirit and culture of the Hawaiian people” and that Crowe “spent years researching this project and many months on location in Hawaii, cultivating relationships with leading local voices. He earned the trust of many Hawaiian community leaders, including Dennis ‘Bumpy’ Kanahele, who plays a key role in the film.”
Crowe, whose other films include “Jerry Maguire” and “Almost Famous,” shot the film in Hawaii last year. It’s original title was reportedly “Dark Tiki.” Standing in front of the screen at the Pacific Theatres at The Grove Tuesday, Crowe praised the state’s “land, sky and sand” and described his time in the isles as a profound, cherished experience. (“Aloha” was screened for Hawaii reviewers Wednesday.)
While most of “Aloha” is set at Joint Base Pearl Harbor-Hickam, Crowe filmed a luau at Kanahele’s 45-acre compound in Waimanalo. Kanahele, who served as a cultural adviser on the film and plays a version of himself, told the Honolulu Star-Advertiser that Crowe’s picture “deserves the name ‘Aloha.'” He and other Native Hawaiians who worked with the filmmakers said their interactions with the cast and crew were warm and respectful and that the director was genuine about providing an authentic picture of Hawaii.
Sure to rankle many in Hawaii is the fact that blond actress Emma Stone’s character is a part-Hawaiian Air Force fighter pilot named Allison Ng. Another source of controversy is likely to be that Kanahele is identified on screen as being descended from the Kamehameha royal line and is repeatedly called “king” in reference to his being the head of a movement to restore the Kingdom of Hawaii. (Kanahele said that while he claims to belong to the Kamehameha lineage, no one refers to him as “king” off screen.)
At the end of his brief remarks before Tuesday’s invitation-only audience, Crowe repeated that the movie doesn’t “cease to be a love letter to Hawaii. I hope you enjoy it.”
With the movie opening nationwide Friday, he can only hope the public relations adage that “all publicity is good publicity” will prove true with a boost in “Aloha’s” box-office take.