Social Encore: 6Sixty celebrates first anniversary
BY JERMEL-LYNN QUILLOPO / Special to the Star-Advertiser
On the corner of California Avenue and Westervelt Street in Wahiawa, you’ll find the neighborhood’s only urban clothing store. 6Sixty celebrates its one-year anniversary on Saturday from noon to 4 p.m. and welcomes everyone to join in on the fun.
6SIXTY ANNIVERSARY PARTY
» Where: 660 California Avenue
Teenage buddies Justin Oho and Gareth Ormita have always loved the outdoors. Whether it was fishing, hunting or hiking, the Wahiawa-raised boys hung out all the time and eventually graduated from Leilehua High School. Both sought out to build their careers after high school; Oho worked in the restaurant business as a bartender and Ormita worked in the security business.
Both guys were shopping for fishing supplies one day and Oho candidly brought up the subject of pursuing an entrepreneurial venture together. Having that in the back of their minds, both did their research in order to find a niche.
“As we were growing up here there were a few shops in Wahiawa that you could find some cool shirts or board shorts but those shops have since closed,” said Oho. “Now with social media being such a big part in almost everyone’s day, local fashion is in the spotlight.”
Oho said he and Ormita have different personalities yet get along well; a “peanut butter and jelly relationship” as he calls it. The two always knew they wanted to create a storefront in Wahiawa. As they were searching for locations, a spot on California Avenue opened up. With the location’s catchy address (660 California), they thought that they would build their brand name around it. And so 6Sixty Apparel was born.
Both guys have different personalities and take on different roles in the business. Oho oversees the creative aspect while Ormita handles the boutique’s operational logistics. The boutique started their own clothing line, featuring designs with floral, galactic and simplistic styles. However, they are also a big supporter of the island scene. Along with their clothes, they carry brands with heavy Hawaii ties like Hawaii’s Finest Clothing, Lotuss Clothing Supply, Bangahz Union and Alucive.
Men aren’t the only ones who can shop at 6Sixty. They also have a large selection of trendy floral and beach accessories, futuristic car decals, 808Hi-dr8 flasks and Rastaclat bracelets.
The two never thought the simple idea of opening a shop in their hometown would contribute to a positive neighborhood force. Both men are appreciative the Wahiawa community has embraced their shop and they’re trying to shed the stigma of Wahiawa being a dangerous neighborhood.
“Sure growing up here, things happen but bad things can happen anywhere,” said Oho. “With boutiques like mine and other business slowly popping up and calling Wahiawa home, I see Wahiawa slowly progressing and hope that more people come out to this side of the island to support local businesses like ours.”
At this weekend’s anniversary party you’ll find lots of apparel on sale. The boutique will also release their exclusive collaboration shirt with Hawaii’s Finest. There will be free food, shave ice, live music and a bunch of giveaways, like a custom stand-up paddle board and paddle shaped by Blane Chambers of the Surf Underground. Local artist Amanda Garcia will also work on a mural during the celebration.
“The relationships that we were able to create as a company have been great,” said Oho. “We’ve seen a lot of families grow and have made a lot of friends. This event is a chance for us to say thank you.”
For more information, visit 6Sixty’s website.
Jermel-Lynn Quillopo is a multi-faceted, energetic individual with experience in both print and broadcast journalism. “Social Encore” aims to tell diverse stories about Hawaii’s food, events and people; share your tips with Jermel via email or follow her on Twitter.